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Title
Text copied to clipboard!Conversion Experience Optimization Specialist
Description
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We are looking for a Conversion Experience Optimization Specialist to join our growing team. In this role, you will be responsible for improving website and digital service conversions through analytics, user testing, and continuous optimization. You will work closely with marketing, design, and development teams to ensure user journeys are smooth and effective, and that business goals are met.
Success in this role requires a strong understanding of user experience (UX), behavioral analytics, and A/B testing. You have experience with conversion optimization tools such as Google Optimize, Hotjar, VWO, or similar, and can interpret data and turn it into actionable improvements. You are analytical but also a creative problem solver who understands how even small changes can significantly impact conversion rates.
We offer you the opportunity to work in a dynamic and evolving environment where you can directly influence the growth of our clients' businesses. You will be supported by an experienced team, modern tools, and opportunities for continuous professional development.
If you are passionate about leveraging data, improving user experience, and want to see the tangible results of your work, this position is for you.
Responsibilities
Text copied to clipboard!- Analyze website user journeys and identify areas for improvement
- Design and implement A/B and multivariate tests
- Use analytics tools to collect and interpret conversion data
- Collaborate with designers and developers to implement improvements
- Create reports and presentations on test results and recommendations
- Stay up to date with industry trends and new optimization methods
- Participate in client projects and propose development ideas
- Continuously improve the company’s conversion optimization processes
Requirements
Text copied to clipboard!- Experience in conversion optimization and/or UX design
- Strong understanding of web behavior analytics
- Experience with A/B testing and related tools
- Ability to interpret data and make actionable recommendations
- Excellent communication and collaboration skills
- Self-driven and analytical work approach
- Experience with Google Analytics, Hotjar, or similar tools
- Proficiency in Finnish and English
Potential interview questions
Text copied to clipboard!- Describe your experience in designing and running A/B tests.
- How do you approach analyzing a conversion issue?
- What tools do you use for conversion optimization and why?
- Describe a situation where you significantly improved a conversion rate.
- How do you collaborate with different teams on optimization projects?
- How do you stay updated on new trends and tools in the field?
